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Minneapolis
USA

Premium Medium snowboards built in an zero emission factory by a talented mutli-generational work force. With collection driven design theory, IPP redefines it's aesthetics every fall/winter season. Piloted by a passionate crew of riders who take their own line.

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MAN-MADE HORRORS

The capsule collection "Man-Made Horrors” manifested from humans becoming their own worst enemies. “Humanity has an inherent reputation to destroy themselves with the very things they create. Whether we acknowledge it or not, we’re all our own worst enemy” - Justin Theroux. In collaboration with Dallas Currie the vision is lead by a photographic juxtaposition of man succumbing to their own inventions right between the feet. The digestive-like worm floods the top sheet emulating complete embodiment. The nose and tail hark a metaphorical middle finger towards the constant drive to be accepted. Finally finished with homage to all the IPP pilots and the unique group of riders who choose to take their own line. - all in all: be yourself.